Our Story
Why we started Reach Your Potential
Our Story
It started with a trip to the doctors office…
While getting a sports physical from my doctor, Dr. Greg Maddox, I asked him how I was doing compared to others my age. His answer changed my life. And hopefully the lives of those around me. I learned about the epidemic that is childhood obesity, that his youngest diabetic used to be 26, but now it was 12. I began to look around and noticed how many kids were overweight, how the neighborhood playground wasn’t full of kids playing, how I was one of only two teens in the gym, and how fewer and fewer kids seemed to be trying out for high school athletics. This is when Reach Your Potential was born.
Testimonials
What they say
about this course
RYP’s Board of Advisors
The Experts Behind RYP
Christian Coeuille
Founder/Instructor
Christian Coeuille (Coe-well-e) is a Certified Level 1 CrossFit Coach and the founder of Reach Your Potential. He is passionate about helping others and hopes to one day serve our nation as an Officer in the United States Navy.
Tim Cruickshank
Mindset
Retired Navy SEAL, Lt. Commander (Ret) Tim Cruickshank served our nation for 24 years in the SEAL teams and is currently the owner of Bonefrog Coffee. He will advise on how to think like a warrior to overcome mental obstacles and achieve your objective.
Tina Styer
Nutrition
Coming from the mindset that can’t out-train a bad diet. Tina will help RYP participants understand nutrition that is scalable to each individual and focuses on manageable, sustainable steps. She is passionate about helping people reach their goals and looks forward to helping you Reach Your Potential.
Jessica Santos
Fitness/Mindset
Originally from Brazil, Professor Santos is a Jiu-Jitsu Black Belt and was the 2012 Brazilian Jiu-Jitsu Champion, going undefeated from 2007 to 2014. She is always smiling and loves to teach kids self-esteem, self-defense, and fitness-with-a-purpose that is Jiu-Jitsu.
Trea Diament
Fitness, Mindset
A United States Naval Academy graduate, Trea Diament is a former Marine Corps Officer and Crossfit Coach, ranked Spartan Adventure Racer, two-time National Champion Equestrian rider, and all-around amazing person. She brings to RYP her expertise in fitness as a level 2 coach as well as her mindset training from her experience as a military officer.
Josh and Annie Bailey
Fitness
The owners of GreyCoast Crossfit, Josh (a college football player) and Annie (a Marine Corps Captain) are the mentors who introduced RYP’s founder to the amazing world of physical fitness. They are so excited to see how many lives this adventure can change!
Chinda Che
Fitness and Mindset
CrossFit Coach Chinda Che is the owner of Kent CrossFit and loves to help people reach their fitness goals. Her favorite quote is “The one who falls and gets up is so much stronger than the one who never fell”, which is a lesson she can’t wait to teach to those involved in RYP.
Dr. Greg Maddox
Advisor
Dr. Greg Maddox is a Family Medicine Physician for Overlake Hospital in Newcastle WA. His discussion about my fellow teenagers’ current state of health inspired me to start Reach Your Potential. He told me that, as a doctor, he will warn kids about the bad path they are on, but that it was up to me and my peers to truly make a difference by setting the example. I am forever grateful to Dr. Maddox for inspiring me to make this happen.